A billboard on Brainerd Road that proclaims "Blue Lives Matter" and features the badges of the Chattanooga Police Department and the Hamilton County Sheriff's Office spurred debate among locals Thursday.
Some say the message, featured on a digital billboard at 5751 Brainerd Road, is an affront to the Black Lives Matter movement that has spread nationwide in the wake of high-profile, unprosecuted police shootings of black men. But others say the message is only positive - a way to say thanks to local law enforcement.
Charlie Hunt at Lookout Advertising said his company created the advertisement in-house and put it up on their digital billboard about three months ago as a way to honor police and counter negative publicity he's seen surrounding law enforcement. It rotates through a number of other digital billboard postings every few minutes.