Skip to main content
Tuesday, November 10, 2026Nov 10

Despite mild weather, H&M sales rise globally

H&M's Nils Vinge, head of investor relations, left and CEO's Karl-Johan Persson, present their latest sales report, during a press conference at the head office in Stockholm,  Thursday, Jan. 28, 2016. Swedish fashion retailer Hennes & Mauritz AB says fourth-quarter sales grew by 14 percent as the company expanded with new shops in India, South Africa, Peru and Taiwan.  (Soren Andersson/TT via AP)  SWEDEN OUT
H&M's Nils Vinge, head of investor relations, left and CEO's Karl-Johan Persson, present their latest sales report, during a press conference at the head office in Stockholm, Thursday, Jan. 28, 2016. Swedish fashion retailer Hennes & Mauritz AB says fourth-quarter sales grew by 14 percent as the company expanded with new shops in India, South Africa, Peru and Taiwan. (Soren Andersson/TT via AP) SWEDEN OUT H&M's Nils Vinge, head of investor relations, left and CEO's Karl-Johan Persson, present their latest sales report, during a press conference at the head office in Stockholm, Thursday, Jan. 28, 2016. Swedish fashion retailer Hennes & Mauritz AB says fourth-quarter sales grew by 14 percent as the company expanded with new shops in India, South Africa, Peru and Taiwan. (Soren Andersson/TT via AP) SWEDEN OUT

STOCKHOLM (AP) – Swedish fashion retailer Hennes & Mauritz AB says fourth quarter sales grew by 14 percent as the company expanded with new shops in India, South Africa, Peru and Taiwan.

CEO Karl-Johan Persson says the sales, which rose to 48.7 billion kronor ($5.7 billion) from 42.6 billion kronor a year earlier, could have been higher had it not been for “the unseasonably mild weather” across Europe and North America in November.

Quarterly net profit nevertheless dropped to 5.5 billion Swedish kronor ($644,600) from 6.22 billion kronor a year earlier.

Persson said Thursday that 2015 had been “a very expansive year” with 413 new stores, of which 249 were opened in the quarter that ended Nov. 30.

The Swedish group said its top markets remained Germany, the United States and Britain.