SONIC IN SOUTHEAST TENNESSEE
Charlotte, N.C.-based Sonic Automotive now has four dealerships in the region:* Nissan of Cleveland* Nissan of Chattanooga East* Economy Honda* BMW of ChattanoogaSource: Sonic Automotive
Staff photo by Mike Pare / Kevin Gaither, a Sonic Automotive regional vice president, checks out the new Nissan of Cleveland dealership.
Kevin Gaither, front, a regional Sonic Automotive vice president, looks over the ‘imagination bar’ with dealership General Manager Alfonso Rivezzo.CLEVELAND, Tenn. – The new Nissan of Cleveland dealership that opened Monday is the benchmark store for owner Sonic Automotive and the group’s 100th unit nationally, officials said.
“Everything is the newest,” said Alfonso Rivezzo, the dealership’s general manager, as he showed off an “imagination bar” where buyers can check out vehicles on a computer tablet and see them on a big screen.
The $9.8 million dealership at Interstate 75 and U.S. Highway 74 at Exit 20 will have 350 new and used vehicles, when an adjacent lot is paved soon, said Amanda Phifer, Nissan of Cleveland’s new car sales manager.
“We’ve had so many people come by,” she said at an open house at the dealership that employs about 35 people.