An eye exam and two pairs of single-vision glasses starts at $69.95 at America’s Best Contacts & Eyeglasses, a national chain with about 500 locations that recently opened a Hixson store.
That price draws in customers who haven’t had their eyes examined for years, said Bruce Steffey, president and chief operating officer of the chain’s parent company, National Vision Inc., who recently visited the Hixson store on Highway 153 in the Oak Park Town Center anchored by a Wal-Mart Supercenter.
“People that have not had exams for 10 to 15 years are now coming in,” Steffey said. “That happens everywhere we go.”
The low-cost vision chain, headquartered in Duluth, Ga., is on the march.
America’s Best opens around 80 stores a year and eventually plans to reach the 1,000 mark, Steffey said. Its parent company, National Vision Inc. is the U.S.’s third-largest optical provider, after LensCrafters and Wal-Mart, he said.