After owning and managing a franchised Remax real estate agency for 12 years, Jason Farmer decided to sell the business last year to start his own brand.
Farmer, an 18-year Realtor who was president of the Chattanooga Association of Realtors in 2007 and was named the group’s Realtor of the Year the next year, joined with Realtor Kadi Brown to form The Group in February. The new real estate firm, which bills itself as “local and connected,” has opened its office on the Southside in a former art gallery at 2646 Broad Street.
“The name on the sign in the yard is the person you’re going to do business with,” Farmer says of his new agency. “We’re seeing a lot of growth in real estate teams with lots of people, and we’re kind of the opposite of that. We’re stressing personal service from individuals agents under a local brand.”
Brown, who began her real estate career working on land sales across Southeast Tennessee, said she is focusing on residential properties and is eager to build a team of agents dedicated to individually serving their clients.
Broker owner Jason Farmer, left, and co-owner Kadi Brown are photographed in The Group Real Estate Brokerage offices on Tuesday, June 13, 2017, in Chattanooga, Tenn.“We are a local, stand-alone real estate company embedded in the culture and community of this city,” she says. “We are dedicated to hand-selecting each agent in our office, so when you look to us for homes for sale in Chattanooga, Tennessee, you know you are relying on local Realtors for all the best insight.”