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Investing costs fall again: Fidelity, Schwab cut commissions

FILE - This Thursday, June 16, 2016, file photo shows a sign outside of a Fidelity Investments office in the Century City section of Los Angeles. On Tuesday, Feb. 28, 2017, Fidelity became the latest company to cut its fees in an ongoing industry battle that’s helped mom-and-pop investors keep more of their own dollars. A rival matched the price cut in only a matter of hours. (AP Photo/Richard Vogel, File)
FILE - This Thursday, June 16, 2016, file photo shows a sign outside of a Fidelity Investments office in the Century City section of Los Angeles. On Tuesday, Feb. 28, 2017, Fidelity became the latest company to cut its fees in an ongoing industry battle that’s helped mom-and-pop investors keep more of their own dollars. A rival matched the price cut in only a matter of hours. (AP Photo/Richard Vogel, File) FILE - This Thursday, June 16, 2016, file photo shows a sign outside of a Fidelity Investments office in the Century City section of Los Angeles. On Tuesday, Feb. 28, 2017, Fidelity became the latest company to cut its fees in an ongoing industry battle that’s helped mom-and-pop investors keep more of their own dollars. A rival matched the price cut in only a matter of hours. (AP Photo/Richard Vogel, File)

By Associated Press 3 min read

NEW YORK (AP) – It keeps getting cheaper to invest.

Fidelity on Tuesday became the latest company to cut its fees in an ongoing industry battle that’s helped mom-and-pop investors keep more of their own dollars. Rival Charles Schwab matched the price cut in a matter of hours.

Fidelity said it will cut its commission for retail brokerage investors trading U.S. stocks and exchange-traded funds online by more than a third to $4.95 from $7.95, among other fee cuts. Fidelity is the country’s largest online brokerage firm with 17.9 million accounts and $1.7 trillion in client assets.

It was only earlier this month that Schwab cut its base commission for online stock and ETF trades to $6.95 from $8.95, a move that many investors anticipated would lead to a pricing war. Just hours after Fidelity made its announcement, Schwab said on Tuesday it will drop the commission to $4.95, which matches Fidelity’s cost.

“We feel that this is going to put more money in the pockets of retail investors,” said Ram Subramaniam, president of Fidelity’s retail brokerage business.