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Tuesday, November 10, 2026Nov 10

Emporio Armani reinvents classics, Zegna debuts new designer

Fashion designer Giorgio Armani poses with models after presenting his Emporio Armani men's Fall-Winter 2017-2018 collection, part of the Milan Fashion Week, unveiled in Milan, Italy, Saturday, Jan. 14, 2017. (AP Photo/Antonio Calanni)
Fashion designer Giorgio Armani poses with models after presenting his Emporio Armani men's Fall-Winter 2017-2018 collection, part of the Milan Fashion Week, unveiled in Milan, Italy, Saturday, Jan. 14, 2017. (AP Photo/Antonio Calanni) Fashion designer Giorgio Armani poses with models after presenting his Emporio Armani men's Fall-Winter 2017-2018 collection, part of the Milan Fashion Week, unveiled in Milan, Italy, Saturday, Jan. 14, 2017. (AP Photo/Antonio Calanni)

MILAN (AP) – If turmoil brings innovation and renovation, Italian menswear is in for a creative burst.

Fashion houses are continuing their reboot of Milan Fashion Week menswear offerings, with notables like Bottega Veneta and Gucci sitting out this round, preferring to combine menswear and womenswear previews next month. That is making room for a plethora of newcomers.

The data indicates that menswear is worth the re-think. Euromonitor market research forecasts that between now and 2020, growth in sales for men’s attire and accessories globally will outpace that of women. Last year alone, Italian menswear produced 9 billion euros in revenue.

Here are some highlights Saturday of menswear previews for next fall and winter on the first day of Milan Fashion Week:

CLASSICS REINTERPRETED