Many people today want to be generous with their resources but don’t have a lot to give and are afraid their gift will never reach the individual or individuals who have an actual need.
Though their hearts are touched by interminable commercials describing hungry children and abused animals, they’re rightly wary of organizations that spend more on overhead than goes to help the actual need.
Similarly, people would love to be of assistance to someone in their immediate vacinity but may not be acquainted with them or know the need that is gnawing at the fabric of their neighbor’s mere existence.
And social media-savvy younger people who want to give of what they have are, rightly or wrongly, hesitant about giving to large social service agencies where their gift is properly used but seems to them too impersonal.
The Community Foundation of Greater Chattanooga and the Maclellan Foundation, both careful stewards of local donor dollars and thoughtful area investors, believe they have found an online giving community where many of the aforementioned concerns can be alleviated.