It's another reason to come inside. Once they come in, we take care of all their shopping needs, from banking to pharmacy.
The Tennessee Valley Federal Credit Union says it has gained new members since it opened a pair of branches at Food City supermarkets in the Chattanooga area earlier this year.
“We’ve seen a nice group of new members,” says Valerie Gifford, the credit union’s senior vice president of retail operations. “A lot of people have started using them.”
In-store banking offers both financial institutions and the retailers housing the branches a chance to heighten convenience and woo new customers, officials say.
SunTrust Bank also has in-store branches in two Wal-Marts in the Chattanooga area and 18 throughout Tennessee, said bank spokeswoman Katie Lopez.