LAS VEGAS (AP) – The future of Hollywood movies is in the hands of young and diverse audiences.
At CinemaCon Tuesday, studio executives and representatives from the National Association of Theater Owners touted the importance of both groups in growing the movie business.
Walt Disney Studios distribution head Dave Hollis said higher ticket prices helped push the motion picture industry to a record box office total in 2016, even though attendance has remained nearly flat for a decade.
Industry executives say the focus in the coming years will be on consumers 18 to 39, whose attendance has grown in the past two years, as has that of more diverse audiences.
Association President and CEO John Fithian said attendance by Asian Americans and African Americans has also increased.