Do you want people to care about your cause, idea or product?
A client of mine, we’ll call him Don, was struggling to get funding for his startup. He had a promising software product; he’d done a test market; he had the data. People liked his presentation. Yet he couldn’t get them enthusiastic enough to act.
Have you ever been frustrated because you can’t get people to support your idea? It’s compelling for you, but other people just don’t “get it.” If this is happening to you, it’s time to look at your message.
In Don’s situation, he had case studies demonstrating the success of his product. The data was there, the usage numbers. He had it all graphed out.
But that was his problem. Case studies provide information, but they don’t spurn action. If you want people to act, you have to give them something to care about.