Lucas WarrenA baby from Dalton, Ga., has been selected as the new face of Gerber, according to a news release.
18-month-old Lucas Warren was declared the winner of Gerber’s eighth annual Baby Photo Search from more than 140,000 entries.
“This is such a proud moment for us as parents knowing that Lucas has a platform to spread joy, not only to those he interacts with every day, but to people all over the country,” said Lucas’ mom, Cortney Warren, in the release. “We hope this opportunity sheds light on the special needs community and educates people that with acceptance and support, individuals with special needs have the potential to change the world – just like our Lucas!”
Lucas will be given the title of Gerber Spokesbaby and will be featured on the brand’s social media channels. His family will also receive $50,000.
“Lucas’ winning smile and joyful expression won our hearts this year, and we are all thrilled to name him our 2018 Spokesbaby,” said Bill Partyka, Gerber President and CEO, in the release. “Every year, we choose the baby who best exemplifies Gerber’s longstanding heritage of recognizing that every baby is a Gerber baby, and this year, Lucas is the perfect fit.”
In addition to the Grand Prize winner, Gerber honored 12 additional winners in the “Giggles and Wiggles” and “Best Dressed” categories. The “Giggles and Wiggles” winners will receive $500 and a year’s supply of Gerber and Purina products. The “Best Dressed” winners will receive $500, courtesy of Gerber Childrenswear, $250 worth of Gerber Childrenswear and a year’s supply of Gerber products.