Amazon is bringing its speedy delivery to Whole Foods – and Margot Good might never visit the organic grocery chain again.
“I can stay in my pajamas at home and have them deliver me my groceries,” she said Thursday after learning about the new service outside a Cincinnati location.
The online retail giant plans to roll out two-hour delivery at Whole Foods this year to those who pay for Amazon’s $99-a-year Prime membership. It is the company’s biggest move since it bought the organic grocer last year.
It’s also precisely the action rivals have been preparing for since the day Amazon – with the Prime program that’s been so successful in cementing customer loyalty – announced plans to buy Whole Foods.
A sign promoting the Amazon Prime Now delivery service is displayed outside a Whole Foods store, Thursday, Feb. 8, 2018, in Cincinnati. Amazon, which owns Whole Foods, plans to roll out two-hour delivery at the organic grocer this year to those who pay for Amazon’s $99-a-year Prime membership. Amazon.com Inc. said deliveries started Thursday in Austin, Texas; Cincinnati; Dallas; and Virginia Beach, Va. (AP Photo/John Minchillo)Amazon shoppers can order meat, seafood and other Whole Foods grocery items through the Prime Now app and website. Deliveries started Thursday in Austin, Texas; Cincinnati; Dallas; and Virginia Beach, Va.; and will expand nationwide this year.