Three legends in the cycling world will wheel through Chattanooga this Cinco de Mayo as nearly 1,500 riders gear up for the city’s first Gran Fondo Hincapie.
Cyclists George and Rich Hincapie are bringing their high-end event to Chattanooga to test a potential expansion. The race, which traditionally has been held in the brothers’ hometown of Greenville, S.C., will feature a timed race, a ride jersey, live streaming, bands, a post-ride festival, an after-party and more for riders. Additional events, such as a celebrity chef dinner Friday at the Tennessee Aquarium, are available for other fees.
“We have experience putting on events, but not outside of Greenville,” said George Hincapie, one of the most successful support riders in cycling history who started a record 17 Tour de Frances. “It’s been great to have the support of the city, especially on things we’re not familiar with. We love the route here; the route is beautiful. I think people are going to enjoy it and love it for years to come.”
The brothers’ company, Hincapie Events, plans to launch the event worldwide. They chose Chattanooga as the first expansion city because of its similar climate and terrain to Greenville. They also have industry contacts in Chattanooga and have heard about its reputation for hosting outdoors events. The brothers were looking for a city that was not overpopulated but still had enough potential riders to justify the event, and wanted to host the event “far enough and close enough to make sense,” Rich Hincapie said.
Celebrity riders attending the weekend include George Hincapie; Christian Vande Velde, a former top professional cyclist who raced for the U.S. Postal Service Team and current cycling analyst; and Bobby Julich, one of the only Americans to finish on the podium in the history of the Tour de France.