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Chattanooga region’s first drive-through-only Dunkin’ planned for South Broad Street

FILE- In this Jan. 22, 2018, file photo shows the Dunkin' Donuts logo on a shop in Mount Lebanon, Pa. Dunkin' is dropping the donuts — from its name, anyway. Doughnuts are still on the menu, but the company is renaming itself "Dunkin'" to reflect its increasing emphasis on coffee and other drinks. (AP Photo/Gene J. Puskar, File)
FILE- In this Jan. 22, 2018, file photo shows the Dunkin' Donuts logo on a shop in Mount Lebanon, Pa. Dunkin' is dropping the donuts — from its name, anyway. Doughnuts are still on the menu, but the company is renaming itself "Dunkin'" to reflect its increasing emphasis on coffee and other drinks. (AP Photo/Gene J. Puskar, File) FILE- In this Jan. 22, 2018, file photo shows the Dunkin' Donuts logo on a shop in Mount Lebanon, Pa. Dunkin' is dropping the donuts — from its name, anyway. Doughnuts are still on the menu, but the company is renaming itself "Dunkin'" to reflect its increasing emphasis on coffee and other drinks. (AP Photo/Gene J. Puskar, File)

By Mike Pare 3 min read

It's a busy commuter route. It's a good, visible route.

South Broad Street in Chattanooga continues to see new investment with plans for Dunkin’s first drive-through-only store in the region.

Dunkin’ franchisee Bluemont Group is buying the land for the unit from WDEF-TV and putting up the new store next door to the station at 3300 Broad St., said Dave Baumgartner, the company’s president.

“It’s a busy commuter route,” he said. “It’s a good, visible route. We’re excited about the area.”

Margo Hughes, Knoxville-based Bluemont’s marketing director, said the drive-through-only concept is the franchisee’s first among 1o units in Chattanooga more than 40 in its network. Bluemont’s footprint includes Chattanooga, Knoxville, Nashville and, soon, Birmingham, she said.