Chattanooga region's first drive-through-only Dunkin' planned for South Broad Street

FILE- In this Jan. 22, 2018, file photo shows the Dunkin' Donuts logo on a shop in Mount Lebanon, Pa. Dunkin' is dropping the donuts — from its name, anyway. Doughnuts are still on the menu, but the company is renaming itself "Dunkin'" to reflect its increasing emphasis on coffee and other drinks. (AP Photo/Gene J. Puskar, File)

It's a busy commuter route. It's a good, visible route.

South Broad Street in Chattanooga continues to see new investment with plans for Dunkin's first drive-through-only store in the region.

Dunkin' franchisee Bluemont Group is buying the land for the unit from WDEF-TV and putting up the new store next door to the station at 3300 Broad St., said Dave Baumgartner, the company's president.

"It's a busy commuter route," he said. "It's a good, visible route. We're excited about the area."

Margo Hughes, Knoxville-based Bluemont's marketing director, said the drive-through-only concept is the franchisee's first among 1o units in Chattanooga more than 40 in its network. Bluemont's footprint includes Chattanooga, Knoxville, Nashville and, soon, Birmingham, she said.

"It's our first in the whole network," Hughes said.