Skip to main content
Thursday, November 12, 2026Nov 12

Consumer Watch: Golden advice for buying jewelry

In this Monday, Dec. 3, 2018, photo, Shamila Nduriri, who owns Dalasini, an upscale jewelry company, holds some of her jewelry in her Minneapolis apartment. Nduriri, who studied finance in college, saved aggressively when she worked for a corporation and continues to put money aside now that she owns Dalasini. (AP Photo/Jim Mone)
In this Monday, Dec. 3, 2018, photo, Shamila Nduriri, who owns Dalasini, an upscale jewelry company, holds some of her jewelry in her Minneapolis apartment. Nduriri, who studied finance in college, saved aggressively when she worked for a corporation and continues to put money aside now that she owns Dalasini. (AP Photo/Jim Mone) In this Monday, Dec. 3, 2018, photo, Shamila Nduriri, who owns Dalasini, an upscale jewelry company, holds some of her jewelry in her Minneapolis apartment. Nduriri, who studied finance in college, saved aggressively when she worked for a corporation and continues to put money aside now that she owns Dalasini. (AP Photo/Jim Mone)

Rare is the woman who doesn’t adore beautiful jewelry! In fact, flowers and jewelry are the most-spent sweetheart gifts on Valentine’s Day. However, just like any other large or small purchase one anticipates, scams abound; it’s up to us savvy shoppers to avoid unsavory salespersons and their offerings. Follow today’s advice from consumermojo.com to remember the old adage, “All that glitters is [definitely] not gold” and to ensure your sweetie’s delight.

1. Decide on your max budget beforehand. By doing so (and holding firm), you’re able to smile gently as you reply a resounding “NO THANKS” to purchases that cost more than you had in mind. Sales people are persuasive and often even pushy.

2. Think in advance about the type of jewelry you wish to buy. Again, this places you in control and avoids that overwhelmed feeling when arriving at the jewelry counter.

3. Never impulse-buy. Comparison shopping is always a smart idea, especially with sales and coupons in abundance.

4. Research the stores where you think you’ll shop. Per any substantial expenditure, ask friends and relatives for recommendations. Additionally, check the store’s reputation online.