One of the biggest apartment complexes in Chattanooga’s central city in converting about half of its rental units into overnight or longer-term travel apartments under the Stay Alfred brand, the nation’s leading provider of travel apartments.
Stay Alfred, which already operates partnerships in downtown buildings for hotel and travel apartment in 32 U.S. cities, will open in July at the Market City Center in the 700 block of Market Street in downtown Chattanooga with 53 units, or nearly half of the 125 apartments originally planned for the $30 million complex.
Through the travel apartment concept, Market City Center owner Boyd Simpson said Stay Alfred will introduce a new experience that combines the space, furnishings and local feel of a vacation rental with the customer support of a hotel. The new hotel concept will help fill much of the 10-story commercial and apartment building, which remains less than half occupied following its 2017 opening.
“Stay Alfred is a fantastic addition to Market City Center, which already includes retail, office and residential spaces,” Simpson said. “This addition, paired with more exciting announcements to follow, will make Market City Center a destination in itself.”
Simpson, owner of the Atlanta-based Simpson Organization which owns the property along with the adjacent SunTrust Bank building and nearby Warehouse Row, said Stay Alfred is part of his company’s ongoing efforts in downtown Chattanooga “to create all-inclusive urban destinations, like Warehouse Row, through this meaningful new partnership.”