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Wednesday, November 11, 2026Nov 11

Grocery-carrying robots are coming. Do we need them?

Piaggio Fast Forward CEO Greg Lynn, center, is followed by his company's Gita carrier robot as he crosses a street on Monday, Nov. 11, in Boston. The two-wheeled machine is carrying a backpack and uses cameras and sensors to track its owner. (AP Photo / Matt O'Brien)
Piaggio Fast Forward CEO Greg Lynn, center, is followed by his company's Gita carrier robot as he crosses a street on Monday, Nov. 11, in Boston. The two-wheeled machine is carrying a backpack and uses cameras and sensors to track its owner. (AP Photo / Matt O'Brien) Piaggio Fast Forward CEO Greg Lynn, center, is followed by his company's Gita carrier robot as he crosses a street on Monday, Nov. 11, in Boston. The two-wheeled machine is carrying a backpack and uses cameras and sensors to track its owner. (AP Photo / Matt O'Brien)

BOSTON (AP) – The first cargo-carrying robot marketed directly to consumers is on sale this holiday season. But how many people are ready to ditch their second car to buy a two-wheeled rover that can follow them around like a dog?

Corporate giants like Amazon, FedEx and Ford have already been experimenting with sending delivery robots to doorsteps. Now Piaggio, the Italian company that makes the Vespa scooter, is offering a stylish alternative to those blandly utilitarian machines – albeit one that weighs 50 pounds (23 kilograms) and costs $3,250.

It’s named the Gita (JEE’-tah) after the Italian word for a short, pleasurable excursion – the kind you might take to pick up some lacinato kale and gourmet cheese at the farmers market. Its creators have such trips in mind for the “hands-free carrier” that can hold produce and other objects as it follows its owner down a sidewalk.

“We’re trying to get you out into the world and connected to that neighborhood you decided to move to because it was so walkable,” said Greg Lynn, CEO of Piaggio’s tech-focused subsidiary, Piaggio Fast Forward.

photo A cargo-carrying robot called the Gita sits near a waterfront park on Monday, Nov. 11, 2019, in Boston. A subsidiary of Italian automaker Piaggio designed the machine to follow its owner carrying groceries and other items. (AP Photo/Matt O’Brien)

Tech industry analysts are already declaring the Gita as doomed to fail unless it finds a more practical application, such as lugging tools around warehouses, hospitals or factory floors.