The Krystal Co. will add the Nashville Hot Chik to its menu across all of its restaurants on Monday as a limited time offer that will also be included in Krystal’s Pick 5 for $5.55 promotion.
Krystal’s Nashville Hot Chik is inspired by the famous Southern dish and is made with a blend of spicy cayenne, smoked paprika and brown sugar, surrounding a 100 percent all-white-meat chicken breast.
“Our guests crave vibrant flavors and have come to expect our Southern fun-sized take on recipes,” said Paul Macaluso, Krystal president and CEO. “Our original Krystal Chik is a perennial fan favorite, so spicy line extensions make perfect sense, and Nashville Hot has performed well for us in test markets.”
Krystal’s Nashville Hot Chik is made with a custom blend of cayenne pepper, salt, garlic, black pepper, brown sugar and paprika. The original Krystal Chik is made from all-white, whole breast chicken, lightly battered and fried, topped with mayo and a dill pickle slice, served on Krystal’s iconic square steamed bun.
While 80 percent of Krystal’s non-breakfast orders include Krystal burgers, Macaluso said limited time offers like the new Nashville Hot Chick freshen the flavor profile and, on average, boost the value of the average meal by as much as 40%.
Previous noteworthy Southern menu items include a Country-Fried Steak Krystal, Tabasco Krystal, Lemon Ice Box Pie Shake and Banana Pudding Shake. Krystal introduced Pimento Cheese Bites and Frozen Lemonhead Slushies made with real Lemonhead candies as part of a limited-time summer menu.
Fiat engineer denies rigging diesel tests
A Fiat Chrysler engineer pleaded not guilty Tuesday to charges alleging that he rigged software in more than 100,000 pickup trucks and SUVs sold in the U.S. so they would pass emissions tests even though they were spewing far more pollution on the roads.
The alleged scheme involving Emanuele Palma isn’t as big as the Volkswagen emissions scandal, which involved nearly 600,000 vehicles. But the indictment shows that investigators are still on the case, months after Fiat Chrysler agreed to a $650 million civil settlement and said it would fix Jeep Grand Cherokees and Ram 1500 trucks with “EcoDiesel” engines made between 2014 and 2016.
Palma, who was a Detroit-area engineer with a Fiat Chrysler engine subsidiary, is charged with conspiracy, violations of the federal Clean Air Act, wire fraud and making false statements.
Prosecutors allege that Palma manipulated software to make the pollution control system perform differently under government testing than during regular driving.
“As a result of his engineering decisions, his management, his lies, these vehicles on the road emitted dramatically higher pollutants than were allowed by law,” Assistant U.S. Attorney Timothy Wyse told a judge in US. District Court in Detroit.
Marshalls makes its online debut
Marshalls is bringing its bargain-hunting experience online for the first time.
The off-price chain, owned by TJX Cos., went live online Tuesday, featuring different designers and brands that complement what shoppers can find in its physical stores, according to a statement Tuesday.
Online customers will be able to return items via mail or to any one of its 1,100 stores.
The Framingham, Massachusetts-based parent company, which also operates HomeGoods and T.J. Maxx, first announced the online launch earlier this year. T.J. Maxx has a small presence online while HomeGoods doesn’t sell online.
TJX Cos. has fared well despite the company’s late moves into e-commerce. It delivered a 5% increase in net sales and a 2% increase in sales at established stores during the second quarter.
Google wins case over proposed rule
Handing Google a major victory, the European Union’s highest court ruled Tuesday that the EU’s “right to be forgotten” rules that allow people to control what comes up when their name is searched online do not apply outside the 28-nation bloc.
Over the past five years, people in Europe have had the right to ask Google and other search engines to delete links to outdated or embarrassing information about themselves, even if it is true. More recently, France’s privacy regulator wanted the rule applied to all of Google’s search engines, even those outside Europe.
But the European Court of Justice declared there is “no obligation under EU law for a search engine operator” to abide by the rule beyond the EU.
It said, however, that a search engine operator must put measures in place to discourage internet users from going outside the EU to find the deleted information.
The decision highlighted the growing tension between privacy and the public’s right to know and underscored the difficulties in enforcing different jurisdictions’ rules when it comes to the borderless internet.