Skip to main content
Saturday, November 7, 2026Nov 7

This story is free to read.

Cowen: Americans are failing the mask test

FILE - In this June 16, 2020, file photo, signs remind patrons to wear masks and other protocols because of the coronavirus pandemic as they stroll through the Disney Springs shopping, dining and entertainment complex in Lake Buena Vista, Fla. The number of deaths per day from the coronavirus in the U.S. has fallen in recent weeks to the lowest level since late March, even as states increasingly reopen for business. But scientists are deeply afraid the trend may be about to reverse itself. (AP Photo/John Raoux, File)
FILE - In this June 16, 2020, file photo, signs remind patrons to wear masks and other protocols because of the coronavirus pandemic as they stroll through the Disney Springs shopping, dining and entertainment complex in Lake Buena Vista, Fla. The number of deaths per day from the coronavirus in the U.S. has fallen in recent weeks to the lowest level since late March, even as states increasingly reopen for business. But scientists are deeply afraid the trend may be about to reverse itself. (AP Photo/John Raoux, File) FILE - In this June 16, 2020, file photo, signs remind patrons to wear masks and other protocols because of the coronavirus pandemic as they stroll through the Disney Springs shopping, dining and entertainment complex in Lake Buena Vista, Fla. The number of deaths per day from the coronavirus in the U.S. has fallen in recent weeks to the lowest level since late March, even as states increasingly reopen for business. But scientists are deeply afraid the trend may be about to reverse itself. (AP Photo/John Raoux, File)

I sometimes refer to the COVID-19 pandemic as “the great psychometric test.” We are all being placed under different kinds of strain, and we have the chance to react for better or worse.

One set of tests has concerned masks. There is increasing evidence that masks stem the spread of the virus, yet the U.S. is not embracing mask-wearing. It is the only major nation that has turned masks into a partisan political issue. That is a psychometric test for this country, and we are failing it.

The next test, I think, will be which institutions can succeed at getting Americans to wear their masks. That in turn will be a test of which institutions Americans truly trust – or are at least willing to defer to.

So far it doesn’t seem that our public health authorities are going to take that crown. No systematic data are available, but in my home area of Fairfax County, Virginia, mask-wearing seemed much more common a few weeks ago than it is today. Where I go and what I see is obviously not a scientific sample, but of course what I should be seeing is mask-wearing rising visibly and sharply, approaching near-universality. That is not the case. And by no means is it only Trump supporters who are failing to respect appropriate mask norms – Fairfax County went heavily for Hillary Clinton over Donald Trump in 2016.

If public health authorities have not been able to encourage mask-wearing among the general public, are there institutions that have succeeded in doing so on their own patch? One example might come soon from reopening universities. I suspect that mask-wearing will be a sustainable norm in any classroom that requires it, if only because the professor can observe norm violators and ask them to leave.

Still, I doubt that it will be possible to enforce the norm of mask-wearing in dorms and other common spaces. After all, universities have not succeeded in stamping out drug and alcohol abuse on campus, or for that matter enforcing class attendance or homework requirements.

Another hope on the mask-wearing front is American business and the American workplace. I am struck by how every package delivery person I have seen – and these days that is many – is wearing some kind of mask, even though they are out on the road, away from their bosses, and not usually coming into much close contact with their package-receiving customers.

The other workers I see, such as waiters or retail clerks, also are wearing their masks pretty much universally.

Of course, compelling workers to wear masks is one thing; asking customers to do so is quite another. AMC movie theaters will be reopening in mid-July, and they now have decided all customers will have to wear masks. That will perhaps be the acid test for how much Americans respect businesses as a source of authority, because movie theaters are relatively dark and ushers (to the extent they still exist) may be reluctant to interrupt movies to enforce mask-wearing. It is a common occurrence in stores that customers are rebelling against mask-wearing and store employees are having to enforce the norm, albeit with great difficulties.

The willingness of the Trump administration to discourage and even mock mask-wearing is an unforgivable mistake. But it is also reflecting a broader problem with American society, namely a vacuum of trust and moral authority across many different domains.

As a nation, we desperately need to realize that we are failing this test.

Bloomberg News