The Power Five conferences spent $350,000 on lobbying in the first three months of 2020, more than they had previously spent in any full year, as part of a coordinated effort to influence Congress on legislation affecting the ability of college athletes to earn endorsement money.
The Southeastern Conference was the biggest spender, hiring three lobbying firms and paying them a total of $140,000, according to lobbying disclosure forms reviewed by The Associated Press. Before this year, the SEC did not employ Washington lobbyists, instead leaving the work of influencing Congress to individual universities and the NCAA.
In a statement to the AP, SEC commissioner Greg Sankey said the conference hired lobbyists so it could be part of the discussion as Congress gets more serious about reforming college sports.
"It is important for the SEC to have a voice in this national dialogue," Sankey said.