Photography by Emily Kuhn / Jena Beise, owner of Heal At Home Moms. The business won a marketing package from the Sasha Group, Humanaut and Pathfinder Films during the Amplify pitch competition Friday during Startup Week.Not many people understand her business – including the people who could benefit the most from it – but Jena Beise said she is looking forward to changing that.
“It’s a taboo subject, and the impact on quality of life is massive,” said Beise, a physical therapist whose business focuses on pelvic and abdominal healing for women after childbirth. “So many people know so little about this. They don’t even know there’s help available.”
Heal At Home Moms won a marketing package from the Sasha Group, Humanaut and Pathfinder Films during the Amplify pitch competition Friday, boosting Beise’s efforts to get the word out about the business she has been slowly building since May 2019.
Andrew Clark, a judge for the pitch competition and a co-founder of creative agency Humanaut, said the combination of tackling a sensitive subject and making a difference for women’s health makes the business stand out.
“Increasingly, there are brands proving that just being candid about real issues is powerful,” he said during the Q and A portion of Beise’s pitch. “I like the idea because I think its opportunistic, but also doing real good in the world.”