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Thursday, October 29, 2026Oct 29

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5 things to avoid on Amazon Prime Day

FILE - In this Feb. 9, 2018, file photo a box for an Amazon prime customer moves through the new Amazon Fulfillment Center in Sacramento, Calif. This year Prime Day is happening on two days: Monday, July 15, 2019, and Tuesday, July 16. (AP Photo/Rich Pedroncelli, File)
FILE - In this Feb. 9, 2018, file photo a box for an Amazon prime customer moves through the new Amazon Fulfillment Center in Sacramento, Calif. This year Prime Day is happening on two days: Monday, July 15, 2019, and Tuesday, July 16. (AP Photo/Rich Pedroncelli, File) FILE - In this Feb. 9, 2018, file photo a box for an Amazon prime customer moves through the new Amazon Fulfillment Center in Sacramento, Calif. This year Prime Day is happening on two days: Monday, July 15, 2019, and Tuesday, July 16. (AP Photo/Rich Pedroncelli, File)

After a few months of delays because of the coronavirus pandemic, this year’s Amazon Prime Day is now set for Oct. 13 and 14, just six weeks before Black Friday. The timing will most likely set off a cascade of sales that will last through December, making it even more confusing when you’re trying to determine what’s truly a good value for your money as we all try to shore up our emergency savings.

Sale events throw a lot at you, which is why it’s important to shop strategically. Online retailers have embraced the gamification of the shopping experience with things like countdown clocks and Lightning Deals. You need to play to win – be patient, make use of sites that identify great values for you and be wary of the pitfalls you may face – so you can emerge from Prime Day feeling victorious instead of exploring return policies.

Old, cheap TVs

Prime Day has historically been full to bursting with television deals, and it’s almost certain that we’ll see them again this year. Our expert guide writers have gotten their hands on 2020 television models and have very positive initial impressions. With Prime Day situated toward the end of the year, our recommendation is to pass on deals on TVs from 2019 and earlier. While big price drops might be enticing, they’re often on old or no-name TVs, and you’ll ultimately be disappointed in the quality. Stick to sales on 2020 models.

Last-gen gaming consoles