Chattanooga-based FreightWaves, in a tap of the horn to Earth Day, on Thursday launched a new product for trucking and other companies to benchmark, monitor and forecast their carbon footprints.
The data-driven platform is aimed a offering shippers and motor carriers with automated carbon footprint calculations on a load-by-load basis or across an entire transportation network, said Craig Fuller, FreightWaves’ chief executive.
“People want things delivered as soon as they possibly can,” he said. “The problem is that the faster you ship goods, the more carbon emissions you’re going to emit. The industry is under a lot pressure.”
Called FreightWaves Carbon Intelligence (FCI), the new carbon monitor can provide daily, weekly, monthly, quarterly and annual benchmarking reports, according to the freight data and analytics company. Shippers and carriers can see their carbon footprint reduction efforts against historical patterns and other industry participants.
“It will help them manage their carbon footprint,” said Fuller, who founded the privately held startup in Chattanooga in 2017.