Up to 40,000 people are expected to roll into the city for the Chattanooga Motorcar Festival in October, or about three times as many as the inaugural event two years ago, organizers say.
Car races on a two-mile track at The Bend and Riverfront Parkway, a Mecum collector car auction, auto shows - including one showcasing Ferraris valued from $15 million to $80 million each - and other activities are slated, officials said.
Chattanooga businessman Byron DeFoor, who with brother Ken is developing the West Village area of downtown and overseeing the Oct. 15-17 festival hosted by the Fifty Plus Foundation, said proceeds are benefiting neuroscience research.
"It's about the cause," said Byron DeFoor. "This is the right thing to do. We're bringing Chattanooga to the forefront of the world."
The 2019 festival's projected economic impact was $3.7