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Sunday, November 15, 2026Nov 15

Mr. Potato Head drops the mister, sort of

This photo provided by Hasbro shows the new Potato Head world. Hasbro created confusion on Thursday, Feb. 25, 2021, when it removed the gender from its Mr. Potato Head brand, but not from the actual toy. The company, which has been making the potato-shaped plastic toy for nearly 70 years, announced that it was dropping Mr. from the brand in an effort to make sure "all feel welcome in the Potato Head world." Hasbro clarified in a tweet that the Mr. and Mrs. Potato Head characters will still exist, names and all, but the branding on the box will say "Potato Head." (Hasbro via AP)
This photo provided by Hasbro shows the new Potato Head world. Hasbro created confusion on Thursday, Feb. 25, 2021, when it removed the gender from its Mr. Potato Head brand, but not from the actual toy. The company, which has been making the potato-shaped plastic toy for nearly 70 years, announced that it was dropping Mr. from the brand in an effort to make sure "all feel welcome in the Potato Head world." Hasbro clarified in a tweet that the Mr. and Mrs. Potato Head characters will still exist, names and all, but the branding on the box will say "Potato Head." (Hasbro via AP)

NEW YORK (AP) – Is it Mr. Potato Head or not?

Hasbro created confusion Thursday when it announced that it would drop the “Mr.” from the brand’s name in order to be more inclusive and so all could feel “welcome in the Potato Head world.” It also said it would sell a new playset this fall without the Mr. and Mrs. designations that will let kids create their own type of potato families, including two moms or two dads.

But in a tweet later that afternoon, Hasbro clarified that the Mr. and Mrs. Potato Head characters will still live on and be sold in stores, but under the Potato Head brand. In a picture posted on Twitter, the “Mr.” and “Mrs.” names are less prominently displayed at the bottom of the box, instead of the top.

“While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR.’ I yam proud to confirm that MR. & MRS. POTATO HEAD aren’t going anywhere and will remain MR. & MRS. POTATO HEAD,” the company tweeted.

The tweet came after news of the brand name change exploded on Twitter, with people asking if Barbie will change her name next. “I think Hasbro needs to drop the “Bro” and just be “Has,'” another person tweeted.