Joe and Sarah DiNicolantonio are kicking off 2021 by offering local fitness fans a whole new way to work out – a mashup of spinning, strength training and yoga called SPENGA.
“There’s a lot of interest in this model,” says Sarah, an occupational therapist. “One couple that’s signed up – he loves to spin and she loves yoga. They signed up because they want to work out together, with the strength in the middle.”
Joe DiNicolantonio says that “early 30s” couple hits “right in the middle of our target demographic” for the gym at 1705 Market St. near Battle Academy.
“We’ve got everyone from UTC students to retirees, couples and singles,” says Joe, who spent more than 25 years in banking before jumping into entrepreneurship. “We really want to serve the fitness needs of this community, and this workout does that – no two are ever the same. It’s based on the individual.”
The DiNicolantonios fell in love with Chattanooga during their two stints here – first from 2004 to 2006, then back again 2016, when they returned for what turned out to be Joe’s last banking post. At the end of that run, the couple decided to stay.