First We Feast’s “Hot Ones,” the YouTube web series that features Emmy-nominated host Sean Evans sharing 10 hot wings covered in increasingly hot sauces with celebrity guests, will feature Hoff’s Haus Sauce made by Chattanooga-based Hoff & Pepper during Season 16.
Hoff & Pepper owner Aaron Hoff said getting one of the sauces on the show is the big time.
“In our industry, ‘Hot Ones’ is the Olympics. It’s something we’ve been working on a long time,” he said.
He said the Haus Sauce is a nod to his German roots with “hints of mustard and dill. It’s very flavor-forward.”
The sauce was created especially for the show, which has the exclusive rights to sell the 55,000 bottles Hoff & Pepper bottled until the series ends, at which time Hoff & Pepper can add it to its line.