Tennessee is among the most social media-obsessed states in the country, trailing only its neighbor North Carolina, according to new research.
The study conducted by digital marketing agency Hennessey Digital analyzed the number of Google searches for social media platforms like Instagram, Facebook and Twitter in each state to see which ones had the most searches per month for every 1,000 people.
In Tennessee, there were more than 5.8 million social media searches every month for the past two years, nearly as many searches as there are people in the state. Facebook led as the most popular platform with nearly 4.1 million searches a month. Instagram and Twitter were the next most popular social media platforms in the state with 450,000 and 301,000 searches a month, respectively.
Facebook sees more than 151 million monthly searches every month in the U.S., making it the most popular platform in the country by far, with Instagram the next biggest with more than 30.4 million searches every month. Twitter was third with 16.6 million searches a month on average and TikTok came next with nearly 7.5 million searches a month.
Most social media-obsessed states
The top states and the number of social media searches per 1,000 people are: 1. North Carolina, 867.87 2. Tennessee, 863.9 3. Maine, 856.69 4. New Hampshire, 847.80 5. New Mexico, 839.92 6. Vermont, 823.73 7. Washington, 801.34 8. Wisconsin, 800.33 9. Iowa, 797.6 10. Oregon, 796.21 Source: Hennessey Digital