How a national advertisement for the Ford Bronco Sport was made entirely in Chattanooga late last year and is now being shown on Bang-Olufsen.com, Ford.com, dealer training sites and social media channels is a lesson in building relationships over time, timing, luck and not being afraid to be “a little greedy.”
Locally based Pathfinder Films was responsible for filming the ad and in addition to all the scenes being shot here, local rapper, saxophonist, producer and creator Jerod Swayyvo Morton provided the song, “Zone,” and musician/producer Carl Cadwell with Summer Dregs studio engineered the voiceover track.
The official name of the piece is “Sounds of Adventure.” It was written by Jordan Wollman from Miles Partnership and directed by Leif Ramsey from Pathfinder Films.
Making sure Chattanooga was “featured prominently and in the best light” were representatives of the Chattanooga Tourism Co., which paid between $20,000 and $25,000 to have a larger say in how the ad was produced by Florida-based Miles Partnership, according to Sean Phipps, Chattanooga Tourism Co. marketing director.
“They were going to shoot the ad in Chattanooga and we wanted to be involved because it seemed like a good opportunity to highlight the city,” he said in a telephone interview.