In partnership with customers, Food Lion will help provide at least 1 million meals to neighbors facing hunger through its annual Food Lion Feeds Apple Bag campaign. The campaign runs from Sept. 14 through Oct. 4 and benefits Feeding America, the nation's largest domestic hunger-relief organization, and local partner member food banks throughout Food Lion's 10-state operating area.
Supporting the effort is easy: Customers may purchase a specially marked gala apple bag or make a cash donation at checkout in-store or online through Food Lion To Go. Food Lion Feeds, the omnichannel retailer's hunger-relief initiative, will provide five meals for the sale of every bag to Feeding America and its member food banks. Additionally, 100% of all cash donations will directly support Feeding America and its member food banks.
"The gala apple bag campaign is one of the many ways our customers can help nourish our neighbors in need and make a big difference in their communities," said Kevin Durkee, manager, Food Lion Feeds.