In 1966, WTVC Channel 9 moved its operations to the Golden Gateway Shopping Center, near downtown, where it remained for more than 30 years.
The EPB archive photograph accompanying this article shows station officials in front of the new facility in March 1966, a date that coincides with the move.
According to a Chattanooga News-Free Press article that month, the move combined “the business offices of WTVC, formerly in the Hotel Patten, and the studio and production departments, formerly located atop Signal Mountain.” Radio station WAPO — which later became WGOW — was also part of the move.
The photo includes a Ford Mustang emblazoned with the stations’ call letters. The popular Ford model had debuted just two years earlier and was a marketing sensation. In 1966, Ford sold more than 600,000 copies of the car.
According the David Carroll, longtime WRCB-TV anchor and local broadcast media historian, the two men in the photo are Jack Sausman, then-sales manager of WTVC, and Rome Benedict, then-sales manger of WAPO.