Five Star rebrands as it grows to more than 4,000 work sites

Staff Photo by Matt Hamilton / Five Star Food Service CEO Richard Kennedy talks in April at the opening of the company's new headquarters in downtown Chattanooga. The vending machine supplier is the largest vending machine company of its type in the South with nearly 2,500 employees. Last year, Five Star generated more than $600 million in revenues and through acquisitions and organic growth, Kennedy hopes to top $1 billion in sales by 2028. Staff Photo by Matt Hamilton / Five Star Food Service CEO Richard Kennedy talks in April at the opening of the company's new headquarters in downtown Chattanooga. The vending machine supplier is the largest vending machine company of its type in the South with nearly 2,500 employees. Last year, Five Star generated more than $600 million in revenues and through acquisitions and organic growth, Kennedy hopes to top $1 billion in sales by 2028.

By Dave Flessner January 2, 2024 2 min read

One of the nation’s biggest providers of food and beverages at work sites is rebranding as the Chattanooga-based company continues to grow across the Southeast and Midwest.

Five Star Food Service, the largest privately owned operators of office and factory micro markets, vending machines, full-service dining and coffee services through its Canteen franchise, announced Tuesday it is taking on a new identity as Five Star Breaktime Solutions. The name change is the first for the 30-year-old company and is being accompanied by a refreshed logo and updated brand colors.

Richard Kennedy, the CEO of Five Star Breaktime Solutions, said the new name represents a commitment to delivering a range of custom solutions for enhancing breaktime experience and fostering employee well-being and community within the workplace.

“This rebranding reflects our evolution as a company and our unwavering dedication to offering comprehensive breaktime solutions that cater to the diverse needs of our clients,” Kennedy said in an announcement of the new corporate name. “Our updated visual identity and colors align with our commitment to delivering exceptional workplace breaktime experiences that enhance employee satisfaction and productivity.”