Work started Friday on a new memory care center in Ooltewah as a local company sees the facility as part of a more than $50 million campus aimed at seniors.
The idea for the campus emerged after eyeing growth in East Hamilton County a half dozen years ago, said Greg Vital, co-founder and president of Morning Pointe Senior Living.
“We said, ‘We have to serve that area,'” Vital said at the groundbreaking for the $15 million, 60-apartment Morning Pointe Alzheimer’s Center of Excellence at East Hamilton.
(READ MORE: Morning Pointe expanding in Ooltewah)
The new 45,000-square-foot center, slated for completion in about a year, will sit adjacent to the existing 73-apartment Morning Pointe of East Hamilton location for seniors. That facility was built in 2019 and will transition to an assisted living-only community once the new memory care center is erected, according to the company.















