Even after signing with Amazon to be one of its NASCAR analysts, Carl Edwards admitted he still wondered if fans would know about the Cup Series shifting to streaming for five races on Prime Video or if they would know how to access the service.
That was, until he talked to one of his neighbors.
“We’re talking about other things and he said, ‘Hey, you’re doing some sort of TV thing.’ And I was thinking, you know, this guy’s 85 years old, and I’m going to have to explain this to him,” said Edwards, the retired driver who was inducted into the NASCAR Hall of Fame earlier this year. “And I started, and he’s like, ‘Oh, yeah. I’ve got Prime. I’ll be watching.'”
Prime’s first race is Sunday’s Coca-Cola 600. Not only is it NASCAR’s longest race, it comes on motorsports’ biggest day with Formula One’s Monaco Grand Prix and IndyCar’s Indianapolis 500 taking place before the green flag drops that night at Charlotte Motor Speedway in Concord, North Carolina.
Prime has a seven-year deal with NASCAR.