Skip to main content
Tuesday, November 10, 2026Nov 10
Subscribe
All Sections
Search
More

Audience skews younger for Prime’s first NASCAR race

AP photo by Matt Kelley / NASCAR Cup Series drivers race down the front stretch at Charlotte Motor Speedway during Sunday's Coca-Cola 600 in Concord, N.C.
AP photo by Matt Kelley / NASCAR Cup Series drivers race down the front stretch at Charlotte Motor Speedway during Sunday's Coca-Cola 600 in Concord, N.C. AP photo by Matt Kelley / NASCAR Cup Series drivers race down the front stretch at Charlotte Motor Speedway during Sunday's Coca-Cola 600 in Concord, N.C.

By The Associated Press 2 min read

CHARLOTTE, N.C. — Sunday night’s Coca-Cola 600 averaged 2.72 million viewers as Amazon Prime Video’s first NASCAR race.

The Cup Series race, which was won by Trackhouse Racing’s Ross Chastain, was the third-highest-watched NASCAR race this season not carried by Fox. FS1 averaged 2.89 million viewers for the March 16 race at Las Vegas Motor Speedway and 2.84 million for the March 9 race at Phoenix Raceway.

Fox Sports had the first 12 races of the season, with eight carried on FS1. Last year’s Coca-Cola 600 on Fox averaged 3.2 million viewers.

The Coca-Cola 600, held at Charlotte Motor Speedway in Concord, North Carolina, is NASCAR’s longest race each season, one of the Cup Series’ crown jewel events and part of big Sunday for motorsports television on Memorial Day weekend. The Cup Series race caps a day that begins with Formula 1’s Monaco Grand Prix as a morning telecast for viewers on the East Coast of the U.S., then continues with IndyCar’s Indianapolis 500 in the afternoon.

According to Nielsen, the audience for Sunday night’s race peaked at 2.92 million viewers near the midway point.