The Chattanooga Housing Authority is seeking the public’s help with branding a mixed-income community being developed on the Westside.
A community survey asks participants to pick between four logos and color scheme concepts, as well as potential taglines for the upcoming neighborhood.
The One Westside project, around the College Hill neighborhood, aims to replace over 600 aging public housing units while bringing new economic activity to the area. The seven-phase process — which is projected to be completed by 2032 — involves the construction of public and market-rate housing in the same developments so as to be indistinguishable from one another.
“People of different backgrounds will live as neighbors … opportunity is built into the fabric of this special place,” Jim Levine, chair of the authority’s board, said in a press release announcing the survey. “The name and identity of this community should reflect that vision, and we want to hear from the people who will shape it.”