ESPN is planning on making the Super Bowl a year-around experience instead of just one day.
The network will televise the Super Bowl for the first time next year, and on Wednesday, ESPN unveiled some of its plans leading up to the 61st edition of the NFL’s big game, which will take place in the Los Angeles area. Super Bowl LXI is set for Feb. 14, 2027 at Inglewood’s SoFi Stadium — the home of the Chargers and the Rams — which will be hosting the game for the second time just five years after doing so for the first time.
At the forefront of ESPN’s promotion is the tagline “Year of the Super Bowl,” a push that will include programming across ABC, Disney and ESPN networks and platforms.
“I never thought I’d have the opportunity to work on an ESPN Super Bowl, and I know so many of my colleagues who have been here as long as I have or even longer would say the same thing,” said Andy Tennant, ESPN’s vice president of Super Bowl planning. “We’re the first 24/7 sports network to ever be a rights holder to broadcast the Super Bowl. We see that not only as an opportunity, but we see it as a responsibility.”
The cross-company initiatives throughout ESPN and the Walt Disney Company began Sunday night with “The Handoff” as Chris Berman anchored the coverage from Super Bowl LX at Levi’s Stadium in Santa Clara, California, before going to Scott Van Pelt, who did a 90-minute Super Bowl wrapup show from SoFi Stadium.
ABC, ESPN and other Disney networks also have shown “We’re Going,” a 60-second spot featuring Disney characters and ABC and ESPN personalities.
Additional content includes “I Scored a Touchdown,” which will spotlight 61 players who have scored in the Super Bowl. That series kicked off Sunday and featured New York Giants receiver David Tyree.
“The Biggest Game” podcast, hosted by Jeremy Schaap, also premiered this week, and the first episode featured Berman, who has covered 44 consecutive Super Bowls. New episodes will be released weekly closer to the NFL draft in April.
Other content and marketing campaigns will debut throughout the offseason.