When it comes to putting a luxury-living home on the market, there are some key issues that sellers need to keep in mind. Thanks to the help of Grace Frank and partners Kim Bass and Debbie Radford, now known as The Luxury Living Group, Chattanoogans ready to list such a property have the advantage.
“The most important element is attention to detail,” said Frank. “Successful people are focused on the art of living, which includes beautiful landscaping, clean and organized rooms and closets, beautiful art and a lack of clutter.”
Bass added that, quite often, less is more in regards to such properties for sale. “Declutter, depersonalize and ensure the kitchen and bathrooms are outstanding,” she explained. “Maintenance and repair projects should be completed before listing a home. And clean, clean, clean.” The group also noted that weeding and laying down fresh mulch in the landscaping of the home is key, as the buyer’s first impression of the home’s curb appeal is crucial.
“‘Luxury Living’ buyers are individuals and families, whether local or relocating to the area. This may … be their second home or future retirement home. They are successful people that know what they want and will not settle for less,” Radford said in regards to potential buyers. Such buyers can be reached through high-end print media and Internet sites that cater to luxury living, she added.
By focusing on a customized marketing plan to reach the sellers’ identified target market, the group ensures more key steps for a successful sale, said Frank. The trio