Jim WinsettQ. My sister and I are excited about shopping on Black Friday. Does BBB have advice on things to look out for while shopping?
A. Yes, if you are going to brave the crowds on Black Friday, make sure your time and money is well spent. Black Friday is a day that many shoppers live for, and the Better Business Bureau’s past experience tells us that all deals are not created equal. Often the fine print is the most important thing to understand. Before you head out the door and get caught up in the frenzy, BBB offers the following tips to help you save time and money.
• Tip 1 – Know before you go: Research where the Black Friday sales are, and make a list of gift priorities and compare prices. Then plan your day of deals. Because many advertisements will begin before the actual sale, collect the ads and take them with you on Black Friday just in case the price is not what you expected or as advertised.
• Tip 2 – Do not fall for false advertising: Despite BBB’s effort to advance trust in the marketplace, some companies will resort to advertisements that are untrue, misleading, deceptive or fraudulent. Consumers should watch for red flags. Be alert to bait-and-switch ads designed to bring you in but push you toward more expensive items, fine-print return policies, final sales and deals that end before the day is done.
• Tip 3 – Maximize advance alerts: Now is a good time to sign up for email alerts from your favorite retailer and follow their social media platforms. You may get a jump on special offers.