Donald Trump was at the steering wheel as we drove through the rain together on a New Jersey highway in 2005. He had recently considered taking the stage to play a politician in the Broadway comedy “La Cage aux Folles,” but he had other things on his mind as he glanced over at me.
“I have one asset that I think nobody else has. And that’s that if somebody writes about me badly, I sort of own my own newspaper in a way. Like I went after you on the ‘Today’ show,” he told me. “I do have the ability to fight back in the media. I can say that, ‘You, Tim, is not smart. Is a terrible guy.'”
“A total whack job,” I suggested, since he’d used that one before.
“I can say that. Nobody else can . Because I’m on television every day,” he continued.
Remember, this was 15 years ago and Twitter hadn’t yet been invented. Neither had Instagram or Snapchat. Facebook was still a baby. But Trump already instinctively understood one of his advantages as a ubiquitous and media-soaked mogul: He had direct access to readers and viewers and could circumvent traditional news sources to get his message out or to go into battle.
