The Kona has a sophisticated, Audi-like interior. Every time I get a Hyundai Kona for review, one of the millennials at work hits me up for my opinion on the sub-compact SUV.
“I like it,” I’ll say, honestly.
I even have a pet name for this youthful affection for a model that’s more or less invisible to baby boomers. Depending on the color, to me they are either Snow Konas or Ice Cream Konas.
This week’s tester, a Sunset Orange Kona Ultimate AWD, is definitely a Snow Kona. It looks so tasty in day-glo orange that you want to lick it; and it will go in the snow, to boot.
In fact, it’s hard to not see the all-wheel-drive Kona as way for Hyundai to piggy-back on the success of the Subaru Crosstrek, another youth-oriented model. A smartly-styled compact with all-wheel-drive is the right formula for attracting outdoors-minded young-adults.