Netflix raising U.S. prices by 10 percent for most popular plan

FILE - In this Friday, Jan. 17, 2014, file photo, a person displays Netflix on a tablet in North Andover, Mass. The future of TV may well be a mishmash of streaming services that could wind up costing pretty close to a $100 cable bundle, but that are way too difficult to use. (AP Photo/Elise Amendola, File) FILE - In this Friday, Jan. 17, 2014, file photo, a person displays Netflix on a tablet in North Andover, Mass. The future of TV may well be a mishmash of streaming services that could wind up costing pretty close to a $100 cable bundle, but that are way too difficult to use. (AP Photo/Elise Amendola, File)

By Associated Press October 5, 2017 3 min read

SAN FRANCISCO (AP) – Netflix is raising the price for its most popular U.S. video streaming plan by 10 percent- a move that could boost its profits but slow the subscriber growth that drives its stock price.

The change announced Thursday affects most of Netflix’s 53 million U.S. subscribers.

WHAT GOES UP

Netflix will now charge $11 per month instead of $10 for a plan that includes HD and allows up people to simultaneously watch programs on two different internet-connected devices.

The price for another plan that includes ultra-high definition, or 4K, video, is going up by 17 percent, to $14 from $12 a month. A plan that limits subscribers to one screen at a time without high-definition will remain at $8 a month.