A rendering of new signage for 18 Chattanooga and Knoxville stores operated by Harrison-based Elder’s Hardware.
Ace Hardware of Chattanooga’s management team, from left, includes vice president and controller Grif Glenn, director of merchandise Michael Bratcher, director of human resources Eugenia Clarkson, president and CEO Tom Glenn, director of store operations Steve Kelly, director of marketing John Rutter and operations manager Dewey Esquinance.
Elder Glenn
Tom Glenn is president of Ace Hardware of Chattanooga and CEO of Elder’s Hardware.Elder’s Ace Hardware18 Number of Ace Hardware stores in the Elder’s Hardware company, all located between Chickamauga and Knoxville9 Elder’s Hardware rank among all Ace Hardware franchises for number of stores1969 Year Elder Glenn co-founded his first Ace Hardware, on Highway 58 in Harrison90 Years in operation for Ace Hardware45 Years in operation for Elder’s HardwareSept. 24-29 Elder’s Hardware anniversary celebration, during which all locations will have special offersSource: Ace Hardware, Elder’s Hardware
Tom Glenn lounged on a gray sofa in his father’s now-unoccupied office, and there were a few trinkets on the table before him: nothing more than made-by-the-thousands promotional merchandise, if you didn’t know better.
But this small collection of things — a mug and pocket notebook among them — represent the biggest thing to happen at Glenn’s company in a long time. Maybe ever.
This is the rebrand that he and other company officials have been looking forward to.
It’s not the well-recognized red Ace Hardware logo you’re used to seeing. It’s something more past-like, a clean blue logo with a hand-scrawled name across the front: “Elder’s.”