COPENHAGEN, Denmark (AP) – The Danish toy company Lego said Saturday it won’t advertise anymore in Britain’s Daily Mail, one of several British newspapers targeted by a social media campaign for their anti-immigrant stances.
The maker of multi-colored Lego building bricks tweeted Saturday “@StopFundingHate We have finished the agreement with the Daily Mail.”
Roar Rude Trangbaek, a spokesman for the privately-held company, told The Associated Press that Lego has “no plans to make additional marketing activities with the newspaper.”
“We spend a lot of time listening to what children tell us. And when parents and grandparents take the time to tell us what they think, we listen,” he said in an email. He declined to elaborate on the advertising.
The Stop Funding Hate campaign has urged companies to drop advertising in several British newspapers due to their resistance to helping child refugees.