Skip to main content
Wednesday, November 11, 2026Nov 11

Mind Coffee: Hearing the hits you’ve never heard on the radio

Black coffee in cup mug isolated on a white background
Black coffee in cup mug isolated on a white background Black coffee in cup mug isolated on a white background

Have you ever heard a song on the radio and thought: “That song is going to be huge”?

Then it flops like a fish tossed on a dock.

It’s nearly impossible to predict which songs will become hits; some of the worst songs you’ve ever heard do it all the time. Anyone who can hear a song, say “It’s a hit” and nail it even 50% of the time needs to run, not walk, to the nearest casino because their luck is astounding and they’ve got “millionaire” tattooed on their DNA.

I’ve been a huge music fan since I was 12 years old and bought my first stereo with paper-route money. I spent about 20 years as music writer for The Birmingham News in Alabama. I figure I received at least 3,000 CDs from the record labels and saw about 1,000 concerts in those years.

photo Shawn Ryan

I’m still lousy at predicting hits. But I still try.