The University of Tennessee’s world record in forming the largest human letter was a once-in-a-lifetime opportunity for students that officials say more than paid for itself in marketing outcomes, but it also came at a cost.
The event in March cost $59,871, according to a report on discretionary spending at the Knoxville chancellor’s office.
“The expenditure brought about a lot of value for the university, especially since the event was just five weeks prior to our admissions confirmation deadline and the national exposure allowed us to share our school traditions/spirit with viewers/ families at a key time of year for us,” university spokeswoman Karen Simsen said in an email.
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