Amazon said Monday that it has started a test that allows it to fill orders using other retailers’ stores and employees.
Amazon is partnering with mall stores in 10 cities, including Dallas, Frisco and Houston, to deliver purchases from stores’ inventory directly to its Prime members.
The test will include same-day deliveries in Dallas from PacSun, GNC, SuperDry and Diesel. Participating stores are at NorthPark Center, Galleria Dallas and in Frisco’s Stonebriar Centre.
Other retailers will be added over the coming months such as Sur La Table and 100% Pure, Amazon said Monday. Other cities in the test are Atlanta, Chicago, Las Vegas, Miami, Phoenix, Scottsdale, Ariz., Seattle and Washington, D.C.
It’s a small test now, but it will be interesting to see where it’s heading. It also may be an acknowledgment from the big online retailer that physical stores are key links.
