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Wednesday, November 11, 2026Nov 11

‘Game-changers’ on display as Chattanooga Electric Bike Co. opens

Staff Photo by Matt Hamilton / John Owen, left, account manager for Velotric, shows the brand of electric bikes at Chattanooga Electric Bike Co. on Wednesday.
Staff Photo by Matt Hamilton / John Owen, left, account manager for Velotric, shows the brand of electric bikes at Chattanooga Electric Bike Co. on Wednesday. Staff Photo by Matt Hamilton / John Owen, left, account manager for Velotric, shows the brand of electric bikes at Chattanooga Electric Bike Co. on Wednesday.

Diana Davies remembers well the first time she and her husband, John Mathna, rode electric bicycles in Chattanooga.

“I went up the hills with a smile on my face” thanks to the bike’s electric pedal assist, said Davies, who joined Mathna on Wednesday for the grand opening of their new business, Chattanooga Electric Bike Co.

“Electric bicycles are game-changers, completely,” Mathna told a crowd invited to the business opening event Wednesday. “This is a big movement — not only for Chattanooga, but for the region, the state and the world, quite frankly.”

Of that first e-bike ride with his wife, taken five years ago, Mathna recalled thinking e-bikes “would change the future of transportation, so we decided we had to get involved somehow.”