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Thursday, October 29, 2026Oct 29

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No smiling matter: The lucrative business of unlicensed ATL ‘veneer techs’

Jerald Applewhite was scrolling social media, and longing for a perfect smile, when he learned it was an Atlanta company called A List Cosmetics that social media star Gia “Rollie Pollie” Mayham turned to for veneers.

In one video, Mayham smiles with A List owner Brandon Dillard before he completes her smile transformation.

“He did Rollie’s teeth and I was so impressed with his work, I ended up reaching out to them,” Applewhite says.

Applewhite, 29, works as a truck driver but is also an aspiring rapper. Investing in veneers, he believed, was a worthwhile investment in his overall image. After contacting A List Cosmetics via Instagram and scheduling an appointment earlier in the year, Applewhite traveled from his home in Memphis to Atlanta for his appointment last July.

“It looked like a real dentist’s office. It [had] multiple rooms,” he says. “I never even [thought] to ask questions about a license.”